As Peter Drucker said – “Culture eats strategy for breakfast!” Many organizations are clear on their ‘mission’ – what they want to achieve. Fewer are clear on their ‘vision’ – what they want to ‘be’ and ‘be seen as’ by the customers, employees, investors, and strategic partners. Many have values, but few have clarity on the signature behaviors they expect from their people – what they ‘do’ and ‘don’t do’.
Even in organizations where the vision, values, and signature behaviors are clearly defined, many have no clearly articulated strategy for leaders to role-model, recognize, reward, and manage these values so they become “the way we do things around here”. In our vision and values workshops, we focus in three key areas: