Sales is the front line of winning organization. There are a number of departments and functions which sales must align to in order to be successful in executing their go-to-market strategy. Successful sales transformations rely on a high level of clarity and focus, alignment, and disciplined execution across the business. This requires collaboration across the organization, starting with the Executive Team.
Experience working with clients from large corporates to small to medium enterprises has shown us there are 12 critical elements of a sales transformation, which we use as a diagnostic and transformation framework to unlock winning potential – creating exceptional sales focus, alignment, and disciplined execution: